Curiosity, sharpened
into rare excellence
Selective by design. Known by name. Rare by outcome.
A private, mainstream IEB school with a 100% Matric pass rate since our first class graduated in 2016, and a 96% average Bachelor’s Pass rate across all our Matric years. Come sit in on a real week before you take our word for it.
Est Optimum Sui, “be your best self”
A single campus, built for small classes
Independent, and
fully accredited
Our Chair of Board, Mrs Jacqueline Aitchison, was featured in All Around The World magazine and named one of the World’s Top 50 Leaders to Follow in 2025. Meet the team →
A different school,
or just a different uniform?
Plenty of schools look different from the outside and run exactly the same way once your child is inside. Changing schools is the easy part. Changing how the school actually operates is the decision that matters, and it’s worth asking any school you’re considering, not just us:
How big is the class my child actually sits in?
Not the school’s average: the real number of students one teacher is managing in that room.
Could a teacher name my child after one term?
Not “recognise their face”: actually know them, their strengths, and where they’re struggling.
Can I sit in on a real week before I commit?
Not a showcase open day: real classes, at the real size, on an ordinary week.
Small enough to know
every child’s name
Classes capped at 12 students, every year.
Founded in 2013 by Jacqueline & Gershom Aitchison on five core values that haven’t moved since. Read our story →
Our mission & vision
Our Mission
To educate and grow children through adherence to our core values into the thought leaders of the future, by operating a small school staffed with excellent teachers with an unwavering commitment to high academic standards.
Our Vision
Education Incorporated uses mentor-styled teaching to develop meaningful relationships between students and teachers that facilitate critical thinking, effective communication, collaboration, problem-solving skills, and reflective practices for personal growth.
Our five core values
Best interests, always
All actions and decisions are based on the best interests of the child.
Every moment teaches
Every experience is a teaching or learning opportunity for students, parents and teachers alike.
EQ, IQ & AQ
Nurturing the well-being and development of each child through the integration and growth of EQ (emotional intelligence), IQ (academic ability), and AQ (adaptability – how well they handle change).
Big-picture thinkers
Engagement in “big picture” thinking to develop perspective, creative problem solving, and essential critical thinking skills.
Respect, on- and offline
Encouraging acceptance, respect and tolerance of others in the physical and digital worlds.
Book a Coffee & Tour
View the campus and meet the Deputy Head before deciding on anything further. It’s the easiest way to get a first real feel for the school.
- Who it’s for
- Any prospective family
- How to book
- Submit the enquiry form and we’ll be in touch to schedule it
Real Moments, on Instagram
A glimpse of what’s on our feed. Follow us on Instagram →
Beyond the prospectus
The longer conversations
Beyond the quick moments on Instagram: our Podcast goes deeper on the people and thinking behind Edu Inc.
Listen to the Podcast →How a 2013 hunch became a 100% pass streak
Why Jacqueline & Gershom Aitchison bet the whole school on classes small enough to know every name, and never moved off it.
Read Our Story →Closing the gap between school and home
Our own app keeps current parents in the loop in real time: homework, events, everyday moments. It’s the same standard we hold ourselves to before you enrol: nobody’s child disappears in the numbers, and nobody’s parent is left wondering what’s going on.
Learn more about our app →